![]() “It’s usually when I get lost in just rhyming, and it’s like, ‘Oh this is a fun rhyme scheme,’ that’s when I know I’m blocked is when I just find a crazy rhyme scheme and just hop in and out of that and there’s no cohesion to any of the content.”īut then, there’s the actual Drake record. “Writers block for me is like I can feel that I’m just writing about nothing,” Harlow told Zane Lowe. ![]() Come Home The Kids Miss You, even with its glossy production budget, is a hollow record full of empty calories, and it wouldn’t sting so bad if the Jack Harlow of interviews didn’t so often directly contradict the Jack Harlow heard on records. He has a voice so ubiquitous that it can sound vaguely like Drake’s if he breathes out his mouth enough, but he never fully embodies any of the identities he lays out for himself. This album is about as refreshing as a glass of lukewarm tap water. ![]() Unfortunately, Come Home The Kids Miss You doesn’t tell much of a story. As his sophomore project Come Home The Kids Miss You gained some hype, the question remained if there was more to Jack Harlow than meets the eye. It confirmed Harlow could have a lane as more than a moderately successful rapper, opening the door to become a superstar if he played his cards right.Ī year later, we’re having a legitimate conversation about whether Jack Harlow is or isn’t one of the biggest rappers in the country. Harlow played straight man to Nas X’s colorful croons. He was signed to Generation Now, an iconic label backed by DJ Drama that added much-needed credibility to his artistry and ultimately, a Grammy Award-nominated feature on Lil Nas X’s “Industry Baby” forever changed his path. While Gen Z celebrated Harlow’s arrival, Millennials found themselves torn as to whether they should embrace him so quickly. Still, Jack Harlow’s tidy formula felt eerily familiar to white college rappers of the past, albeit his technical skills surpassed a Sammy Adams or Hoodie Allen. He was a small-town Kentucky kid with massive dreams and a tireless work ethic. His career began organically enough he often speaks about how he played shows for disinterested and tiny audiences, and how he’s been releasing music since he was 12 years old. The conversational back and forth of “Already Best Friends” went wild with TikTok re-enactments and “WHAT’S POPPIN” was a potent mixture of pop-rap bravado that could easily be mixed into a late-night DJ set without anyone batting an eye. Following the success of Jack Harlow’s 2020 debut That’s What They All Say, one thing was clear: Harlow’s coy lyrical tinctures were a hit with the charts and the youth.
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